CATEGORICAL BRIEF:
Multi-faceted campaigns which may combine identity initiatives, print collateral and advertising, and interactive applications
INVOLVEMENT:
Design, HTML Programming
BRIEF:
In preparation for the bustling fall and winter holiday seasons, the looming wishes for an updated kitchen, dining or guest room are encouraged to fruition by refreshing the anxieties of house guests to come.
EVIDENCE:
Promotional print material, newspaper advertising, direct mail, branch office and POP signage, branch office window dressings, online/email advertising
INVOLVEMENT:
Conception, Art Direction, Design, HTML Programming
BRIEF:
Focusing on the notion that home equity loans are catalysts for improving and remembering life, a promotional campaign for DuPage Credit Union highlighted a special limited time rate offer, while the creative linked the decorative display of memories with several valid uses for home equity loans.
EVIDENCE:
Promotional campaign concept, promotional print material, newspaper advertising, direct mail, branch office and POP signage, branch office window dressings, online/email advertising
INVOLVEMENT:
Design
BRIEF:
In celebration of DuPage Credit Union's 50th Anniversary, the promotion "50 Days, 50 Winners" was created to encourage an increase in signature-based Visa Check and Credit Card transactions, while rewarding one member per day, for 50 days, ending December 30th.
EVIDENCE:
Promotional material including brochures, flyers and applications, newspaper advertising, direct mail, branch office and POP signage, promotional displays, branch office window dressings, supporting online artwork
INVOLVEMENT:
Conception, Art Direction, Design, HTML Programming
BRIEF:
"Open a Future Generation Account and help a child's savings grow faster than they do." Based on the idea that it's never too late or too early to teach a child about the importance of saving money, a rather tongue-in-cheek promotional campaign was conceived for DuPage Credit Union, emphasizing how quickly children can become adults. To further encourage the child to save, a free crayon bank was issued with the opening of every new account.
EVIDENCE:
Promotional campaign concept, print material including flyers and account applications, newspaper advertising, direct mail, branch office/off-site/POP signage and displays, promotional online/email advertising
INVOLVEMENT:
Conception, Art Director, Designer
BRIEF:
The original goal of this campaign was to advertise a limited time rate offer for the unnamed auto financing program of DuPage Credit Union. While the rate itself was an attractive component of the overall promotion, the challenge was to clearly define the complicated variable rate structure. In associating familiar vehicle terminology with the otherwise challenging variables, the resulting campaign headlines quickly translated into a soft branding of the credit union's entire new and used auto financing program, to be known as High Octane Vehicle Financing, with two headlining packages – Premium and Ultimate.
EVIDENCE:
Brand concept, direct mail, newspaper advertising, branch office and POP signage, informational/promotional material, supporting online artwork
INVOLVEMENT:
Art Direction, Design
BRIEF:
Bank On Your Own is a collective suite of financial tools and products of DuPage Credit Union, and is designed for members ages 18-24.
EVIDENCE:
Identity collateral, direct mail, branch office and POP signage, informational/promotional material, supporting promotional online artwork
INVOLVEMENT:
Conception, Art Direction, Design
BRIEF:
An analysis of DuPage Credit Union vehicle financing showed below average sales, non-competitive rates and individual rate structures for all new and used cars and trucks, motorcycles, boats, trailers and rv's. A solution was thereby proposed to unite all vehicle types by combining rate structures. Doing so would enable one campaign to include all vehicle types, thus increasing overall exposure through equal advertising dollars. The following rollout campaign would re-brand and advertise the most compelling attribute of the new High Octane Vehicle Financing structure – the Beat the Competitor rate.
EVIDENCE:
Promotional campaign concept, direct mail, newspaper advertisement, branch office and POP signage, informational/promotional material, promotional online advertising
INVOLVEMENT:
Art Direction, Design
BRIEF:
In the months leading up to the grand opening of a new DuPage Credit Union branch office in Geneva, IL, the idea of a tree awakening to a new season of growth and life became the most natural metaphor for such a venture. The tree is known as a symbol of prosperity, and the affluent and charitable community of Geneva has had an unmistakable affinity for this symbol. The progression of the related artwork followed nature's cue as the seasons changed from Winter, to Spring and Summer.
EVIDENCE:
Invitations, direct mail, newspaper adveritising, branch office/POP/billboard signage and collateral, informational/promotional print material, supporting online artwork
INVOLVEMENT:
Design, HTML, PHP, FLASH Programming
BRIEF:
The Members Choice Art Exhibit is a revolving local community/branch office based competition that gives DuPage Credit Union and local schools an opportunity to recognize talented high school art students. Business objectives include introducing younger demographics to DuPage Credit Union and the Bank On Your Own Product Suite, as well as increasing brand awareness through the engagement of the community at large.
EVIDENCE:
Identity mark and color palette, invitations, promotional print material, branch office signage, newspaper adveritising, display signage and collateral, internal intranet participation
INVOLVEMENT:
Art Direction, Design, HTML, PHP, FLASH
BRIEF:
The Wealth Management Account is a unique savings and checking account that rewards members for their total relationship with DuPage Credit Union, offering exclusive benefits and exceptional opportunities to optimize financial wealth. Through inception and beyond, the idea of appealing to an elevated financial status became the basis for all creative relating to the product's identity.
EVIDENCE:
Alternate identity concept, definition of brand guidelines and the consistent integration of appropriate visual elements, identity mark and color palette, identity collateral, informational material including brochures, flyers and applications, newspaper advertisements, direct mail, promotional display/branch office/POP signage and collateral, supporting online artwork, internal intranet support