CATEGORICAL BRIEF:
Identity marks, brand guidelines and initial collateral applications within supporting media
INVOLVEMENT:
Art Direction, Design,
BRIEF:
Bank On Your Own is a collective suite of financial tools and products of DuPage Credit Union, and is designed for members ages 18-24.
EVIDENCE:
Identity mark and color palette, identity guidelines and collateral
INVOLVEMENT:
Art Direction, Design
BRIEF:
Otherwise known as the alter-ego of a resident Chicago restaurant enthusiast, Lenny the Leopard invites all to break free from the ordinary to discover restaurants and bars exuding individuality. As colorful in personality as the establishments Lenny frequently supports, the created character's passion lies in finding unique spots to eat and drink that possess a style and charm all their own.
EVIDENCE:
Definition of brand guidelines, identity marks and color palette, identity collateral
INVOLVEMENT:
Art Direction, Design
BRIEF:
Compass Digital Media was well represented by a newly designed logo. The challenge presented was to consistently convey the level of quality and professionalism its clients had come to expect in the many instances of visual interaction with its clientele.
EVIDENCE:
Identity expansion and consistent integration of appropriate visual elements in respect to self-promotional materials
INVOLVEMENT:
Art Direction, Design
BRIEF:
DuPage Credit Union 50th Anniversary Logo Mark, with multiple applications in print and online media
EVIDENCE:
Logo mark
INVOLVEMENT:
Conception, Art Direction, Design
BRIEF:
Analysis of DuPage Credit Union vehicle financing showed below average sales, non-competitive rates and individual rate structures for all new and used cars and trucks, motorcycles, boats, trailers and rv's. A solution was thereby proposed to unite all vehicle types by combining rate structures. Doing so would enable one campaign to include all vehicle types, thus increasing overall exposure through equal advertising dollars. The following rollout campaign would re-brand and advertise the most compelling attribute of the new High Octane Vehicle Financing structure – the Beat the Competitor rate.
INVOLVEMENT:
Conception, Art Direction, Design
BRIEF:
Sinful Delights is a conceptualized lingerie boutique that is the intimate embodiment of trendy-chic fashion inspirations. Embracing a class of sass and sophistication throughout the brand's product lines, the printed identity and packaging materials follow suit, expressing an elegant yet playful aire by utilizing luxurious colors, patterns and textures communicated through ink, paper and like materials.
EVIDENCE:
Identity marks and brand color palette, letterhead and envelope, business sard, postcard and identity kit
INVOLVEMENT:
Conception, Art Direction, Design
BRIEF:
Skie Max is a concept magazine publication for the intensely avid muskie fishing enthusiast.
EVIDENCE:
Skie Max Magazine concept, identity mark and color palette
INVOLVEMENT:
Design
BRIEF:
The Wealth Management Account is a unique savings and checking account that rewards members for their total financial relationship with DuPage Credit Union, offering exclusive benefits and exceptional opportunities to optimize financial wealth. Through inception and beyond, the idea of appealing to an elevated financial status became the basis for all creative relating to the product's identity.
EVIDENCE:
Identitiy mark and brand color palette, alternate identity concept, definition of brand guidelines, identity collateral
INVOLVEMENT:
Art Direction, Design, HTML, PHP, FLASH
BRIEF:
Creatively focusing on the Grand Prize Caribbean Cruise, DuPage Credit Union's "Vacation Like a Celebrity" promotion encouraged new money in the form of deposits, promoted the new Travel Services member benefit partner and called attention to the credit union's Rapid Transfer Service.
EVIDENCE:
Logo Mark and Brand Color Palette
INVOLVEMENT:
Art Direction, Design
BRIEF:
K. DeGroot is an independent interior architecture and design professional.
INVOLVEMENT:
Art Direction, Design, HTML, PHP, FLASH Programming
BRIEF:
Dolce Strings, a sassy string quartet based in Chicago was in need of a defined brand solution. Dolce Strings received a cohesive integration of uniquely identifiable brand elements in their identity collateral and redesigned website.
EVIDENCE:
Definition of brand guidelines, business cards, letterhead, envelopes and website
INVOLVEMENT:
Design
BRIEF:
Professionals seeking an experienced freelance creative for art direction and design may be greeted, initially, by the smiling face of a freelance visual communications designer and this business card.
EVIDENCE:
Business card
INVOLVEMENT:
Audit/Analysis Conductor, Art Direction, Design
BRIEF:
eCom24 is the online banking product for DuPage Credit Union. Analysis of the product's user base revealed greater potentional for penetration within the membership. An audit of the product's identity and product advertising was conducted, and a proposal to redesign the product's identity and rethink future advertising and promotional campaigns was composed and presented.
EVIDENCE:
Redesigned identity mark and color palette, creative brand and design proposal
INVOLVEMENT:
Design
BRIEF:
Julie Matheis is an independent artist whose portfolio consists of handcrafted contemporary objects, utensils and accessories using precious metals and alternative materials. The cards were commissioned to support her self-promotional requirements. The alternate business card design reflects her creative interests in oceanic life forms.
EVIDENCE:
Business card, alternate business card, portfolio sample card
INVOLVEMENT:
Design, HTML, PHP, FLASH Programming
BRIEF:
The Members Choice Art Exhibit is a revolving local community/branch office-based competition that gives the Credit Union and local schools an opportunity to recognize talented high school art students. Business objectives included introducing those in younger demographics to DuPage Credit Union and the Bank On Your Own Product Suite, as well as increasing brand awareness through the engagement of the community at large. The color palette and type face meld the DuPage Credit Union and Bank On Your Own Product identity marks.
EVIDENCE:
Identity marks and color palette